This Old Marketing

Joe Pulizzi founded the Content Marketing Institute and Robert Rose is one of the most respected content strategists in the business. Together, they have been co-hosting This Old Marketing since 2013, racking up 525 episodes and a 4.8 rating from 166 reviews. The format is a weekly roundtable where the two of them pick apart the latest content marketing headlines, share their takes on industry trends, and dig into historical examples of brands that got marketing right long before the internet existed. Those historical segments are actually one of the show’s secret weapons. Pulizzi and Rose will pull out a case study from the 1800s or mid-twentieth century to illustrate a principle that still applies today, and it lands every time. Episodes run under an hour and move at a good pace. The co-host dynamic is the engine of the show. These two have been friends and collaborators for years, and their comfort with each other means they will disagree openly, crack jokes, and occasionally go on tangents about football before pulling back to the topic at hand. It feels like sitting in on a smart conversation rather than listening to a produced show. The content leans toward strategy and big-picture thinking rather than step-by-step tutorials. They have covered Web3, AI content creation, and media business models as those topics have emerged, always through the lens of how content drives business results. Some listeners have noted that recent episodes occasionally stray into political commentary, which is worth knowing. But for marketers who care about content strategy and want perspective from two people who helped define the field, this show remains essential listening.