The Yogipreneur: Business and Marketing for Yoga Teachers

Kelly McHugh runs Digital Yoga Academy, and this podcast is essentially the audio version of her business coaching for yoga teachers who'd rather not starve. That sounds blunt, but so is Kelly. She doesn't pretend that good intentions and a beautiful Instagram grid will pay your rent. Episodes tend to be short, focused, and tactical, which is refreshing in a niche that often drifts into vague affirmations. You'll get specifics: how to structure a course launch, what to actually charge for a workshop, why your email list matters more than your follower count, how to write a sales page without feeling sleazy. The catalogue is over 200 episodes deep at this point, with monthly updates, so it's stayed alive through the various platform changes that have wrecked other people's business models. Kelly's take on marketing is that you don't need to choose between being helpful and being paid, which she illustrates with examples from her own students. Some episodes are interviews with yoga teachers running real businesses, and those tend to be the most useful because you hear actual numbers and actual mistakes. If business stuff makes you queasy, this is a gentle but unsentimental place to start.