The SaaS CFO

Ben Murray has carved out a very specific niche with The SaaS CFO, and he owns it completely. The show is built for founders and finance leaders at software-as-a-service companies, and it speaks their language: ARR, net revenue retention, CAC payback periods, and the metrics that SaaS boards actually care about. With 240 episodes and a perfect 5.0 rating from 4 reviews on Apple Podcasts, it has earned a dedicated following.
The format is primarily interview-based, with Murray bringing on SaaS founders and CEOs to discuss their fundraising journeys, unit economics, and operational challenges. Episodes run 14 to 56 minutes, with most landing around 25 to 35 minutes. Recent guests include founders from companies like 401GO, Shop Circle, and Stuut, and Murray keeps the conversations focused on the financial mechanics of building a software business rather than vague startup advice.
Murray updates the show monthly and includes detailed show notes with timestamped chapters, which is a nice touch for listeners who want to skip to specific topics. The production is clean without being overproduced.
What makes this show valuable is its specificity. General CFO podcasts rarely get into the weeds of SaaS metrics the way Murray does. He understands the difference between a vanity metric and a board-ready KPI, and his guests are usually candid about the financial realities of growing a SaaS company. If you are a finance leader at a software company, or a founder trying to understand what your CFO should be tracking, this is the most focused resource available in podcast form.
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