The Marketing Book Podcast

Douglas Burdett had one of the more unique backgrounds in podcasting: former artillery officer, Madison Avenue ad man, marketing strategist, and stand-up comedian. That combination made him a surprisingly engaging interviewer for a show that was, at its core, about marketing books. The Marketing Book Podcast ran from 2015 to 2024, producing 579 episodes and earning a perfect 5.0 rating from over 800 reviews on Apple Podcasts. The format was simple and consistent. Each week, Burdett interviewed the author of a new marketing or sales book for about an hour. The conversations went well beyond typical author interviews because Burdett actually read the books and asked questions that drew out the most useful insights. LinkedIn and Forbes both named it one of the top marketing and sales podcasts, and that recognition was well deserved. The show covered everything from brand strategy and content marketing to sales techniques and behavioral psychology, depending on what books were coming out. The long-form interview format meant you could listen to an episode and walk away with the key ideas from a book without buying it, though many listeners reported buying more books because of the show, not fewer. Burdett wrapped up the podcast with a final episode featuring David Meerman Scott, who was also his very first guest when the show launched. That full-circle ending felt right. The archive is a goldmine for anyone who wants to absorb years of marketing wisdom in audio form.