Perpetual Traffic

If you spend money on paid advertising and want to get better at it, Perpetual Traffic is the show to have in your rotation. Hosted by Ralph Burns, CEO of Tier 11 (an agency managing over $200 million in ad spend), and Lauren Petrullo, CEO of Mongoose Media, the podcast focuses squarely on paid traffic, performance marketing, and making your ad dollars actually work. With over 700 episodes since 2015 and more than 13 million downloads, it has built a serious following among CMOs, marketing directors, and business owners who are hands-on with their advertising. Episodes run anywhere from 28 to 58 minutes and publish twice a week. The format mixes co-hosted discussions with expert interviews and real case studies, which means you get both strategic thinking and tactical detail. The show goes deep on Meta Ads and Google optimization, ROAS improvement, campaign structure, and audience targeting. Burns brings the data and agency experience; Petrullo brings design thinking and a different creative angle. Their back-and-forth keeps episodes from feeling like lectures. The 4.7 rating from over 760 reviews reflects a listener base that finds real value in the specifics. This is not a show about marketing philosophy or brand vibes. It is about spending money to make more money, and the hosts have the track record to back up their advice. If your marketing budget includes paid channels, this podcast pays for itself in ideas.