Nudge

Phill Agnew has turned Nudge into the UK’s number one marketing podcast, and it is easy to hear why. The show sits at the intersection of behavioral science and marketing, pulling from academic research to explain why people make the decisions they do and how marketers can use that knowledge ethically. With 285 episodes and counting, Agnew has built a weekly show that consistently delivers in 20 to 35 minutes per episode. The guest roster is genuinely impressive. Robert Cialdini, the man who literally wrote the book on influence, has appeared on the show. So have Will Guidara and a rotating cast of behavioral scientists, psychologists, and marketing practitioners. Agnew is a sharp interviewer who knows how to translate dense academic concepts into practical advice. He does not just ask guests to explain their research; he pushes them to connect it to real marketing scenarios. Each episode includes citations to the actual studies being discussed, which is a nice touch for anyone who wants to go deeper. The show earns its 4.7 rating from 175 reviews by being genuinely educational without feeling like a lecture. Agnew’s delivery is engaging and moves quickly. He also runs a newsletter and a supplementary Nudge Vaults subscription for listeners who want bonus material. If you have ever wondered why certain pricing strategies work, why some headlines grab attention while others fall flat, or how social proof actually operates in buying decisions, this podcast gives you the science behind it. It is one of those rare shows that makes you smarter about marketing and about human behavior at the same time.