Masters of Scale

Reid Hoffman has spent decades building and investing in companies that changed how we live and work, and on Masters of Scale he brings that hard-won perspective to long-form conversations with founders and CEOs who've actually done the thing. Each classic episode is built around one of Hoffman's counterintuitive scaling theories — like the idea that you should do things that don't scale first, or that the best companies let fires burn. Guests include everyone from the founder of Zoom to Gary Vaynerchuk, and the show layers in additional commentary and cameo voices that give each story real texture. Beyond the flagship format, the Rapid Response episodes tackle breaking business situations in near-real time, pulling in leaders who are navigating crises or pivots as they happen. Co-hosted by Jeff Berman and Bob Safian alongside Hoffman, the show puts out new episodes twice a week and has built up over 660 episodes and nearly 4,000 ratings on Apple Podcasts (sitting at 4.6 stars). The production quality is genuinely polished — think narrative storytelling meets business interview — and it works because Hoffman asks the kinds of follow-up questions that only someone who's been in the room can ask. If you're building something or leading a team through growth, this one earns its spot in your rotation.