Marketing Against The Grain

Marketing Against The Grain comes from inside HubSpot, hosted by CMO Kipp Bodnar and SVP of Marketing Kieran Flanagan. That gives the show a perspective most marketing podcasts cannot match: two senior leaders at a publicly traded marketing platform discussing what they are actually seeing, testing, and debating internally. The show drops twice a week, with episodes ranging from 15 to 45 minutes. The co-host format works well because Bodnar and Flanagan genuinely disagree sometimes, and those moments produce the most interesting conversations. With over 400 episodes and a 4.8 rating from 356 reviews, it has built a loyal following among marketers who want to think beyond the standard playbook. The content skews toward emerging trends and unconventional strategies rather than beginner-level advice. Recently, the show has leaned heavily into AI applications in marketing, covering AI-powered research, automation workflows, video generation, and creative production tools. Some listeners love the AI focus; others wish the show would balance it with more traditional marketing topics. That split in opinion is actually a good sign: it means the hosts are taking positions rather than playing it safe. If you work in B2B marketing, growth strategy, or marketing technology, this is one of the smarter listens out there. The HubSpot connection means the hosts have data and scale behind their opinions, not just theories. It is not a HubSpot commercial either. The conversations feel genuinely exploratory.