Idea to Value - Creativity and Innovation

Nick Skillicorn built Idea to Value around a question most creativity podcasts skip: how do you actually turn a good idea into something that makes money? Across 105 episodes, Skillicorn interviews experts from around the world about the science of creativity and the mechanics of innovation programs that deliver measurable results. The show has a clear business orientation. Skillicorn isn't interested in vague inspiration -- he wants to understand how creativity functions at a neurological level and how organizations can build systems that reliably produce valuable ideas. Guests come from diverse backgrounds, but the conversations consistently circle back to execution: what separates the ideas that go somewhere from the ones that die in a brainstorming session? The interview format gives each guest room to share research findings and real-world case studies. A few things to know before you subscribe: the show appears to be on hiatus, with the most recent episode dating to May 2023. It carries a perfect 5.0 rating, though from only 6 reviewers, so the sample size is small. The back catalog is still packed with genuinely useful content if you're in innovation management, R&D, or any role where you're tasked with making creativity productive rather than just pleasant. Skillicorn's questions are sharp and his guests are credible. Just don't expect new episodes anytime soon.