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Podcast Research & Data Studies

Original data-driven studies analyzing podcast ads, host interruptions, and content overlap — based on real episode data.

By David Sala, Staff Writer at PodRanker

Podcast Self-Reference Ratio: 30 Hosts Ranked
Research February 22, 2026

Podcast Self-Reference Ratio: 30 Hosts Ranked

We used AI to isolate host speech across 30 podcasts and counted first-person vs. second-person pronouns. Craig Ferguson scored 0.791. Jocko scored 0.360...

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How Much Do True Crime Podcasts Really Overlap?
Research February 17, 2026

How Much Do True Crime Podcasts Really Overlap?

We analyzed 13,698 episodes from 20 true crime podcasts. The overlap is real — 37 major cases appeared on multiple shows. Here's what that actually means.

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Which Podcast Hosts Interrupt & Talk the Most? (2026 Data)
Research February 17, 2026

Which Podcast Hosts Interrupt & Talk the Most? (2026 Data)

Do podcast hosts talk too much? We analyzed 97 episodes to see which interviewers interrupt their guests the most. See where Joe Rogan, Andrew Schulz, and Lex Fridman rank in our 2026 data study.

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Podcast Ad Statistics: How Many Ads Are in a Podcast? (2026)
Research February 16, 2026

Podcast Ad Statistics: How Many Ads Are in a Podcast? (2026)

We timed every second of 128 podcast episodes. Discover the average podcast ad length, the median ad load (3.7%), and how it compares to Cable TV.

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Laura Baxendale

Laura Baxendale

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David Sala

David Sala

Staff Writer

Hand-picked podcast recommendations backed by genuine listening and data. No algorithms, no sponsorship deals.

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Latest Analysis

  • Podcast Self-Reference Ratio: 30 Hosts Ranked

    Feb 22, 2026
  • When Bettors Hit the Offseason Wall: Reviewing The Deep Dive's Unhinged February Pod

    Feb 19, 2026
  • Panic Selling? Suze Orman and Keith Fitzgerald Just Dropped the Ultimate Market Reality Check

    Feb 18, 2026

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