The Wise Exit

Todd Sullivan is the CEO and co-founder of Exitwise, and his podcast does exactly what the name suggests: it helps business owners think clearly about selling. With 68 episodes, a 5.0 rating from 19 reviews, and weekly releases, The Wise Exit has built a dedicated following by keeping its focus narrow and practical. Sullivan brings on fellow founders and former business owners who share real stories about their exits with refreshing honesty. These are not sanitized success narratives. Guests talk about the deals that almost fell apart, the moments of doubt, and the mistakes they made that cost them money or time. The conversations typically run 30 to 50 minutes, covering topics like business valuation methods that actually reflect market reality, net working capital disputes that blindside sellers, and when to bring key employees into the process. Sullivan also features M&A professionals who explain their roles in transactions, which is helpful if you have never sold a business before and do not know who does what. The show covers exits across e-commerce, tech, consulting, and other sectors, giving you a broad view of how different industries handle the process differently. Listeners consistently praise the authenticity of the conversations. The advice feels earned rather than theoretical, and Sullivan creates an environment where guests feel comfortable admitting what went wrong alongside what went right.