The Unofficial Shopify Podcast

Kurt Elster has been running The Unofficial Shopify Podcast every Tuesday since 2014, making it one of the OG shows in the Shopify ecosystem. The "unofficial" part is key -- Kurt isn't authorized or sponsored by Shopify, which gives him the freedom to be blunt about what works, what doesn't, and where the platform falls short. As a senior ecommerce consultant and Shopify Plus Partner, he has the credibility to back up those opinions. With 465 episodes and counting, the show's bread and butter is founder interviews. Kurt gets Shopify store owners to share their actual stories -- the messy parts included -- and he has a knack for pulling out the specific turning points and tactical decisions that made the difference. Paul Reda co-hosts and adds a developer's perspective, which balances out the marketing and strategy focus nicely. The show has a slightly irreverent tone that keeps it entertaining. Kurt doesn't treat ecommerce like it's brain surgery. He's genuinely enthusiastic about the craft of building online stores, and that energy is infectious without being annoying. The production is clean, episodes are well-structured, and you can tell there's actual prep behind each conversation. If you run a Shopify store specifically, this is probably the single most useful podcast you can subscribe to. The advice is platform-specific enough to be immediately applicable but broad enough in its business thinking to be valuable even if you're on a different platform. It's the podcast equivalent of having a really experienced Shopify consultant on speed dial.