The Self Publishing Show

The Self Publishing Show approaches writing from the entrepreneurial angle, treating book publishing as a business that can be learned and optimized. Host James Blatch (joined recently by new co-host Cecilia Mecca, a romance author) interviews the biggest names in indie publishing and breaks down strategies for selling more books. The show relaunched in 2026 after an 18-month hiatus with fresh energy and a renewed focus on community building. Recent episodes have covered selling books on Etsy, ethical questions around AI in publishing, audio publishing expansion, and BookBub promotional strategies. Blatch has a journalist's instinct for asking practical follow-up questions, which means guests actually reveal useful specifics rather than vague generalities. With 435 episodes and a 4.8-star rating from 220 reviews, the show has earned its place as one of the top indie publishing resources. The business focus might seem narrow, but it fills a real gap. Many writing podcasts tell you how to write a great book but leave you stranded when it comes to actually getting that book into readers' hands. If you are self-publishing or considering it, this show will walk you through marketing, formatting, pricing, and distribution with the kind of detail that actually moves the needle on sales.