The My Wife Quit Her Job Podcast With Steve Chou

Steve Chou started this podcast with one of the best origin stories in the ecommerce world: his wife quit her job, and they built an online store selling handkerchiefs to replace her income. That was over a decade ago, and the podcast has since grown to 400 episodes of deeply practical interviews with entrepreneurs who bootstrapped their way to success without burning through venture capital or working themselves into the ground. Steve has a reputation for being a relentless interviewer. He's not satisfied with surface-level answers -- he'll keep pressing until he gets the actual numbers, the specific tools, and the real sequence of events that made something work. Every guest featured on the show built their business from scratch, which keeps the advice grounded and relevant for people who don't have six-figure marketing budgets to play with. Episodes come out every two weeks, and recent topics have ranged from AI tools for ecommerce to social commerce strategies on platforms like TikTok Shop. The biweekly schedule means Steve has time to prepare thoroughly, and it shows. There's no filler content here -- each episode is dense with actionable takeaways. The show skews toward people running their own product-based online businesses, particularly those selling on Amazon, Shopify, or their own websites. If you're looking for someone who treats ecommerce like a craft rather than a get-rich-quick scheme, Steve's methodical, detail-oriented approach is a perfect fit.