The Logo Geek Podcast

Ian Paget runs The Logo Geek Podcast for a very specific audience: people who take brand identity seriously and want to get better at the craft. Ian is a working logo and brand designer based in the UK, and he's been building the Logo Geek community on Twitter, Instagram, and Discord for years. The podcast grew out of that community, and it shows. Episodes feature interviews with some of the most recognisable names in branding, including Aaron Draplin, Jacob Cass, Ben Burns, and Chris Do, along with independent designers who have built strong practices without big studios behind them. The conversations get into the details that matter to working designers: how to handle difficult client feedback, how to present logo concepts without wrecking the room, what goes into a solid brand guidelines document, and how pricing should change as you gain experience. Ian asks the kind of questions a designer would ask another designer, which means the answers tend to be more specific and more useful than what you'd get on a general business show. He also covers his own experiments with YouTube, client acquisition, and building passive income through courses and products. If logo design or brand identity is your main thing, or you want it to be, this show is a steady source of tactical advice and honest talk from people who have already figured some of it out.