The Human Side of Money

Brendan Frazier bills himself as a Chief Behavioral Officer, and once you listen to a few episodes of The Human Side of Money, you'll understand why that title fits. This biweekly podcast zeroes in on something most advisor shows skip right past: the emotional and psychological dynamics that actually drive client decisions about money. Brendan interviews behavioral finance researchers, psychologists, and experienced advisors to unpack topics like values-based planning, emotional intelligence in client meetings, retirement psychology, and how to navigate those tough family conversations about wealth and inheritance. Episodes range from tight 30-minute conversations to longer deep dives pushing past an hour and a half, depending on the guest and topic. The format works because Brendan is genuinely curious -- he asks follow-up questions that pull out the practical takeaways rather than letting guests stay in abstract territory. With 155 episodes and a 4.8-star rating from 96 reviews, the show has built a dedicated audience among advisors at RFG Advisory and beyond who recognize that technical competence alone doesn't keep clients. Some listeners have noted that Brendan can be a bit verbose at times, but the substance is consistently strong. If you've ever had a client make an irrational financial decision and wondered how to handle it better next time, this podcast is built specifically for that problem.