The How of Business - How to start run & grow a small business

Nuts and bolts advice for small business owners covering the practical realities that determine whether a business survives its first few years. Starting up, hiring mistakes, marketing on a budget, managing cash flow - the unglamorous work of keeping a business alive. Not inspirational stories of unicorns. Practical guidance for the 99% of businesses that stay small and need to be sustainable rather than scalable.