The Free to Grow CFO Podcast

Jon Blair's Free to Grow CFO Podcast carves out a distinct lane in the CFO podcast space by focusing specifically on direct-to-consumer e-commerce brands. Blair is the founder of Free to Grow CFO, a fractional CFO firm, and every episode centers on how DTC brand founders and operators can scale profitably without burning through cash. The show started in 2024 and has put out 79 episodes, mixing solo mini-episodes with longer guest interviews. The minis run as short as five minutes and deliver a single actionable idea, while the full interviews stretch to 40 or 50 minutes. Recent topics include why the e-commerce gold rush mentality no longer works, how to use a variable costing P&L, and what the EOS framework looks like when applied to DTC scaling. Blair has a direct, no-nonsense style that cuts through the noise. He talks about broken books, profit margins, and cash flow management in terms that brand founders can actually act on. The show earned a perfect 5.0 from 10 ratings on Apple Podcasts. This is not a generalist CFO podcast. If you run a corporate finance team at a Fortune 500 company, most episodes will not be relevant. But if you are building or advising a DTC brand and need someone who speaks the specific language of e-commerce unit economics, customer acquisition costs, and inventory management from a CFO lens, Blair fills a gap that few other shows even attempt to address.