The Fearless Business Podcast

Robin Waite is a UK-based business coach and author who built The Fearless Business Podcast around a core argument: most new business owners fail not because their product is bad but because their mindset around pricing and selling is broken. Over 175 episodes, Waite has developed a focused framework built on three pillars -- creating a sustainable offer you genuinely enjoy delivering, understanding pricing psychology so you can charge two to three times what you currently do, and building lead generation systems that convert consistently. The show earned a perfect 5-star rating, and Waite's coaching background comes through in how he structures each episode. Rather than just interviewing guests and hoping useful advice emerges naturally, he pulls conversations back to actionable frameworks that listeners can implement in their businesses that week. Topics range from the psychology of premium pricing to why most service businesses undercharge by 50 percent or more, and from building productized service offerings to understanding why some marketing generates leads and some just generates noise. Waite's own journey informs the advice. He ran a web design agency, burned out, reinvented himself as a business coach, and wrote 'Take Your Shot' -- a book about pricing strategy disguised as a golf fable. That experience of building, struggling, and rebuilding gives him credibility when he tells listeners that the biggest barrier to business success is usually sitting between their ears. The show's most recent episodes aired in early 2025, so the release schedule has slowed, but the existing catalog remains a concentrated course in business mindset and pricing strategy for anyone just getting started.