Starter Story

Pat Walls built StarterStory.com into one of the largest databases of founder case studies on the internet, with thousands of interviews documenting how real people started real businesses. The podcast is the audio extension of that mission, and it brings the same focus on specifics that made the website valuable. Each episode features Walls sitting down with a founder who shares the actual numbers -- how much they invested to get started, what their monthly revenue looks like, where their customers come from, and the specific decisions that moved the needle. With 36 episodes published since its launch and new episodes dropping twice a week as of February 2026, the show is still relatively young but already delivering the kind of detailed founder interviews that the Starter Story brand is known for. Recent guests have included a founder who grew a browser plugin to $12,000 a month, bootstrapped SaaS operators, agency builders, and e-commerce entrepreneurs. The businesses featured tend to be attainable rather than aspirational -- these aren't billion-dollar unicorn stories but rather profitable companies built by people who figured out how to serve a specific market well. Walls asks the questions that aspiring entrepreneurs actually want answered: how much did it cost to start, how long until it was profitable, what would you do differently, and what does a typical week look like. The podcast pairs well with the Starter Story website, where each featured business gets a full written case study with detailed financials. For anyone in the early stages of thinking about what kind of business to build, this show delivers concrete blueprints from founders who are actually doing it.