Scaling DevTools

Jack Bridger interviews the founders and leaders behind developer tools companies, and the result is one of the most practical podcasts out there for anyone building or marketing software aimed at developers. With 180 episodes and counting, Jack has talked to people from Vercel, ElevenLabs, OpenAI, and dozens of smaller startups about how they found product-market fit, acquired their first users, and scaled their go-to-market strategies. The episodes land around 40 to 50 minutes and come out biweekly. Jack keeps things focused -- there's very little filler. You get straight into how a company approached pricing, why they chose community-led growth over traditional sales, or what their developer relations team actually does all day. It's the kind of specific, operational detail that's hard to find elsewhere. This show sits at an interesting intersection of engineering and business. It's not purely technical, but the conversations assume you understand how developers think and what they value in tools. If you're a software engineer thinking about starting a devtools company, or you work in DevRel and want to understand how other teams approach developer marketing, these episodes will give you concrete ideas you can act on. The guests are candid about what didn't work, not just their success stories, which makes the advice much more useful. Jack's interviewing style is conversational and direct -- he asks the questions a builder would actually want answered.