Medical Sales Guru Podcast

Mace Horoff helps medical device and pharmaceutical sales reps get better at a job that's completely unlike selling anything else. Healthcare sales dynamics - navigating hospitals, building physician relationships, understanding clinical needs, compliance requirements - are unique enough that generic sales advice often does more harm than good. The episodes address specific scenarios and techniques that work in medical environments. Targeted, practical, and genuinely useful for people in this particular career. If you sell in healthcare, someone who gets your world is talking to you.