Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar, affectionately known as "The Beard Guy," built Lunch With Norm into one of the most prolific shows in the Amazon FBA space over five years and 670 episodes. The concept was simple but effective: a live show broadcasting at noon EST where Norm interviewed experts and dug into the latest trends in ecommerce and Amazon selling. The live format gave the show an energy that pre-recorded podcasts often lack, and listeners could participate through the associated Facebook Group. Norm's interviewing style was casual and curious, fitting the lunchtime vibe perfectly. He had a talent for making complex Amazon topics -- brand registry, PPC optimization, supply chain management -- feel approachable without dumbing them down. Co-host and producer Kelsey Farrar helped keep the show running smoothly and added a different perspective to conversations. The back catalog is enormous and covers virtually every aspect of selling on Amazon and running an ecommerce business. Topics range from product sourcing and intellectual property protection to AI tools and brand packaging strategies. The Q&A episodes, where Norm and guests answered listener questions directly, are particularly useful if you're troubleshooting specific problems. It's worth noting that the show has concluded its run after its impressive five-year stretch. But the archive remains a valuable resource, especially for Amazon FBA sellers. The breadth of topics covered and the number of expert guests who appeared on the show mean there's almost certainly an episode addressing whatever challenge you're facing. Think of it as a massive, searchable reference library for Amazon ecommerce.