Future Commerce

Phillip Jackson and Brian Lange have been running Future Commerce since 2016, and it has grown into something that goes well beyond your typical ecommerce podcast. With over 600 episodes and a 4.9-star rating, the show bills itself as a culture magazine for commerce, and that framing actually fits. Instead of just talking conversion rates and ad spend, Phillip and Brian pull apart the cultural forces behind why people buy things and what that says about society at large. Recent episodes have covered everything from Super Bowl ad strategy to the creator economy role in brand marketing. The two hosts have a natural back-and-forth that keeps things moving, and they clearly enjoy pushing each other thinking. Episodes tend to run 30-45 minutes, which makes them easy to fit into a commute or lunch break. What sets Future Commerce apart from most ecommerce shows is the intellectual ambition. They publish quarterly research reports, run a premium membership tier, and have spun off additional shows like VISIONS and Infinite Shelf. It can feel more like a media company than a podcast at this point. If you only want tactical content about setting up ads, this probably is not your first pick. But if you want to understand the bigger picture of where retail and digital commerce are heading, and you appreciate hosts who read actual books and reference them on air, Future Commerce rewards repeat listening. The show attracts high-level guests from brands like Daily Harvest, which keeps the conversation grounded in real business decisions rather than theory.