Founder's Journal

Alex Lieberman co-founded Morning Brew as a side project while he was still in college, grew it into a daily newsletter reaching millions of subscribers, and then sold it to Business Insider for a reported $75 million. Founder's Journal is where he unpacked the lessons from that journey and applied them to the broader challenges of building a business from the ground up. Over 630 episodes, Lieberman shared the kind of insider perspective that most business media can't offer because he was actively living through the startup experience while recording. The show's format was refreshingly direct. Episodes typically ran 10 to 20 minutes and focused on a single topic -- how to negotiate equity, why most content strategies fail, the psychology behind pricing decisions, how to hire your first employee without making expensive mistakes, and what to do when your co-founder relationship starts breaking down. Lieberman drew heavily from his own experiences at Morning Brew, but also brought in frameworks from other founders and operators he'd connected with through the company's network. What made the show particularly valuable for aspiring entrepreneurs was Lieberman's willingness to talk about the emotional and psychological dimensions of founding a company, not just the tactical ones. He covered imposter syndrome, decision fatigue, the loneliness of being a CEO, and the tension between ambition and burnout. The podcast produced its last episode in June 2025, but the archive remains packed with practical wisdom from someone who built a media company worth tens of millions before turning 30.