eCommerce MasterPlan

Chloe Thomas has been running the eCommerce MasterPlan podcast since 2015, and nearly two decades of experience in online retail comes through in every episode. Each Monday, Chloe sits down with a different ecommerce founder, marketer, or operator to dig into how they've grown their business. The interview format is consistent but never formulaic -- guests range from UK mail-order retailers to Australian online-only brands to American brick-and-click operations. What makes Chloe a particularly good interviewer is her genuine curiosity combined with deep subject matter expertise. She's written multiple books on ecommerce marketing and has consulted for businesses of all sizes, so she knows exactly which follow-up questions to ask. She doesn't let guests hide behind buzzwords or generic advice. When someone says "we optimized our email marketing," Chloe wants to know exactly what they changed, what the open rates looked like, and how long it took to see results. The international flavor of the guest list is a real strength. Most ecommerce podcasts are heavily US-focused, but eCommerce MasterPlan pulls in perspectives from across the globe. That diversity means you'll encounter business models, market conditions, and growth strategies you wouldn't hear about on a typical Silicon Valley-centric show. The weekly cadence and interview-based format make this an easy add to your podcast rotation. Episodes are well-paced and packed with practical takeaways. If you run an online store and want consistent exposure to how other operators are solving similar problems, Chloe's show is one of the most reliable sources in the space.