Ecommerce Coffee Break - The Ecom Marketing & Sales Podcast
Claus Lauter has a smart premise with Ecommerce Coffee Break: pack genuinely useful ecommerce advice into episodes that fit inside an actual coffee break. With over 450 episodes and a twice-weekly release schedule (Tuesdays and Thursdays), the show has built up a massive library of focused, digestible content. Each episode runs around 30 minutes, which is just long enough to cover a topic properly without overstaying its welcome.
Claus brings 25-plus years of digital marketing and ecommerce experience to the host chair. His interview style is efficient and direct -- he gets experts talking about specific tools, tactics, and strategies without a lot of preamble. Guests tend to be practitioners rather than celebrities: the people actually building Shopify apps, running DTC ad campaigns, or managing email flows for real brands.
The topic range is impressively broad. One episode might cover a new Shopify app that solves a specific conversion problem. The next might tackle dropshipping logistics, AI-powered marketing tools, or social media advertising strategies. That breadth makes it a good general-purpose resource if you want to stay current on what's happening across the ecommerce ecosystem without subscribing to a dozen niche shows.
The show reaches over 25,000 monthly listeners and pairs with a newsletter that adds extra context. For store owners who are short on time but need to keep up with the fast-moving ecommerce world, the coffee break format is genuinely practical. You can knock out an episode during lunch and walk away with at least one idea worth testing in your store.
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