CFO 4.0 - The Future of Finance

Hannah Munro runs a UK-based financial transformation consultancy called itas, and CFO 4.0 is her show for finance leaders trying to figure out what the job is actually becoming. The framing is technology-first: cloud ERP, AI, automation, analytics, the usual transformation vocabulary, but the conversations tend to stay grounded because Hannah's day job is implementing this stuff at real mid-market companies. She's not guessing. Guests skew toward sitting CFOs, finance directors, and heads of transformation rather than vendor executives, and the episodes have a consultant's rhythm: diagnose the problem, walk through the change, admit what didn't work. Episode topics worth calling out include rolling forecasts that don't collapse under their own weight, building an FP&A team from scratch in a business that has never had one, the specific chaos of integrating finance systems after an acquisition, and how small finance teams can adopt AI without a six-figure budget. Hannah is an accountant herself, which shows in the questions she asks. She doesn't get starry-eyed about technology. She wants to know what the payback period looks like and who's going to own the data. Episodes run forty to fifty minutes and drop weekly. Good fit if you're a finance leader in a growing mid-sized business and you want to hear peers talk about modernization without the vendor pitch underneath.