Built to Sell Radio

John Warrillow wrote the book Built to Sell, which is essentially required reading for anyone thinking about making their company attractive to acquirers. The podcast extends that idea across 534 episodes, making it one of the largest libraries of business exit stories anywhere. Each week, John interviews an entrepreneur who recently sold their company and walks through the whole experience. Why did they sell? What did they do right? Where did they mess up? Episodes run about 50 minutes to an hour, and the conversations are remarkably candid. Recent episodes have explored topics like the anatomy of a failed deal from an acquirer perspective, whether certain businesses are worth more dead or alive, and how to slash earnout periods without giving up value. Rated 4.8 from 208 reviews on Apple Podcasts, which is impressive at that volume. The show has a particular talent for making complex deal structures accessible to people who have never been through a sale before. John asks sharp follow-up questions and does not let guests gloss over the hard parts. If you are building a company with the intention of eventually selling it, or if you just find business exit stories fascinating, this is one of the best resources available. The sheer number of case studies means you will almost certainly find someone whose situation mirrors yours.