Ask A CFO Podcast Series

Produced by the Treasury Today Group and hosted by CEO Sophie Jackson, Ask A CFO takes a genuinely global approach to the CFO interview format. The guest list reads like a tour of multinational finance leadership: Nestl South Asia's CFO, General Motors' CFO for Africa and the Middle East, Masterworks' finance chief, and leaders from organizations like Habitat for Humanity and Rydoo. The show launched in 2024 and has 21 episodes so far, releasing roughly weekly. Episodes run 24 to 43 minutes, and Jackson conducts each interview with a focus on the personal journey to the CFO seat. The questions center on what path someone actually took, what surprised them about the role, and what they wish they had known earlier. Jackson brings her background in treasury and corporate finance media to the hosting role, which gives the conversations a specificity that generalist interviewers often miss. She understands the terminology and the organizational dynamics well enough to ask follow-up questions that matter. The show has no ratings on Apple Podcasts yet, which is not unusual for a newer niche podcast. What it offers that many other CFO shows do not is genuine geographic and industry diversity in its guest selection. Most CFO podcasts skew heavily toward US tech companies. Ask A CFO features finance leaders from consumer goods, healthcare, fintech, and nonprofits across multiple continents. If you want to understand how the CFO role varies across global contexts, this fills a real gap.